American-inspired Reebok is one of the major players in the industry — marketing sports and lifestyle through their strong heritage; based on authenticity and fun. Celebrating individuality and leading through creativity, Reebok are forging their own path to greatness. Understanding the needs of the people above all else, Reeboks eccentricity make them the visionaries they are. Reebok as a brand also help out the underprivileged youth of the world, fulfilling their potential, ensuring healthy, active lives. Plus, Paula Abdul was their poster girl back in her prime.