Colab chooses leading artists and designers from around the world and gives them the simple brief of; design a pair of sunnies however you want. Colab then facilitates the production and gives birth to the creative fruits that pour fourth from the minds of the artists. Each design is in a limited run of a thousand pairs worldwide and comes with artist designed packaging unique for that pair of shades.
Colab's ethos is, 'There is nothing as boring as fashion that is mass-produced, hashed, rehashed and just trash. We roll out a blank canvas and let our guest professors drop art with the Colab science of production.’