In 1984 a Grand Canyon river guide stumbled on a truth that would forever change everyone’s memories of their Dad's appearance. He realised that the only thing holding anyone back from the lifestyle that he loved was a simple invitation. All they needed was something to give them reassurance and the confidence to jump in.
The solution was Teva, a velcro watch strap attached to a flip flop. The brand however has become much more than this simple description and has grown into an icon. Everything that Teva designs and produces is in spirit of the adventurous lifestyle.