Kicking off back in 1995, Lodown Magazine is about taking contemporary pop and street culture seriously without commercializing the idea. It‘s about a personal disregard for everything too obvious and mainstream. It‘s about expecting the unexpected in order to fulfil certain expectations. It‘s about overcoming mediocrity. It‘s about challenging the readers by attacking their senses on every level imaginable. It‘s about getting rid of limitations. It‘s about us showing what we‘re interested in. It‘s about them trying their best to neglect us. And believe it or not—it‘s about you as well.