Ignoring trends and designing to make people smile is London based brand Lazy Oaf. Synonymous for bright colours and crazy prints, Lazy Oaf have a unique vision that references "street wear and youth nostalgia". Founded by Gemma Shiels in her dads garage, Lazy Oaf has come a LONG way since then now being stocked in over 250 stores worldwide. Covering all things crop tops, accessories and even stationery, Lazy Oaf's take on designing is both creative and fun. More than just your average clothing brand, Lazy Oaf is set to take over the world.