Brands can sometimes be compared to a fart, if you force it, its most likely going to be shit haha. However, when something is created organically, it's likely to be game over. The same can be said for Melbourne based store Doomsday, that have gone from selling the best brands in the world, to naturally making their own. Their current collection ‘Operation Doomsday (OpDoom)’ is a theme playing off the military language mixed in with pop culture references with massive shock and awe(someness).
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