French based company April 77 jeans focus on the counter culture of rock music for their inspiration. A primarily denim based company that produces quality jeans with a difference. April 77 jeans come with guitar picks and a swing tag scratchy that reveals a pin-number that enables you to download a free MP3 track off their web site. Each month they sponsor a musical group or artist of their liking and work with them in creating new T-shirt prints, and help spread the word of their musical prowess. Additionally they have a record label that focuses on rock acts such as The Pets, Project:Komakino, the Red Hearts, The Willoz and Neils Children.