Good As Gold opened on Sept 11th 2004 on Victoria Street Wellington. A small shop tucked away off the main shopping routes. G.A.G. broke new ground in the Wellington fruit and vege-mart scene by introducing new tropical produce from around the world. However, due to Wellington’s hardy climate and its inhabitants love for carbohydrate’s and coffee, Ruben (the owner) realised he did’nt have a shit-show at peddling produce, so he began selling a few clothes for both men and women.
Other products were matched with the apparel, such as designer toys and accessories that would not usually be found in a clothes shop. It introduced to the city a sense of the ‘street boutique’ that was already established in cities like New York, Paris, Tokyo, Copenhagen, Berlin, Melbourne and Vancouver. A place where a new generation of youths, young professionals but also mums and dads could come and get something ‘special’ but also feel comfortable in the environment of a relaxed stylised space.
Over the years G.A.G has also played host to many art/photo exhibitions, parties and top secret meetings. It is home to Buster the Bulldog who you will meet in this site. The shop has a front stoop where people hang out and watch the world go by and leave their empty drink vessels. Meanwhile, Ruben one day hopes Global Warming will kick in and Wellington will become a tropical metropolis where he can finally fulfill his dream of selling Papayas… BRANDS WE STOCK
